On average, video production costs between $880 and $1200 nationwide. Video production cost is based on a few factors, including the total runtime of the video, the number of cameras required, location, and graphics.
Many professional videographers dont offer a standard pricing menu, and instead, consult with clients and then provide a quote based on the requirements, time and labor necessary to complete the video. Working with video production services will elevate the quality of your video to professional status. The videographer may also have some great ideas that you havent even thought of! The quality of your video is important, so pull up a chair and lets chat video production costs.
As we mentioned, the cost of video production is based on a few factors, including total runtime of the finished video, the number of cameras required, shooting location, and if youre looking to add graphics. Typically, commercial videographers dont offer a standard pricing menu. Instead, they consult with clients and then quote a price based on the requirements, time and labor necessary to complete the video to the customers satisfaction.
Some video production companies set their prices based on the runtime of the final video. Other production companies charge an hourly rate for the time it takes for all aspects of a production, including preparation, shooting and editing the video. Here are a few examples from Thumbtack video producers on how runtime affects the total cost of production.
Pricing for commercial videography covers a number of services. Before entering an agreement with a video production company, make sure you know exactly what you are getting.
For example, package pricing for American Media Professionals of West Palm Beach, Florida, includes on-location time for the shoot, music rights, professional voiceover, editing and uploading to YouTube. All of these services may be additional add-ons at other video production companies, so its important to understand whats included ahead of time.
If the video shoot location is beyond a certain mileage radius, the videographer might add on a travel fee.
Some commercial videographers offer standard packages to keep things simple for clients who may not want a custom production.
For example, Lorray Digital Media of Morrisville, Pennsylvania, offers three standard packages based on finished runtime and shooting time:
| Total Runtime | Shooting Time | Total Cost |
|---|---|---|
| 1 minute | 2 hours | $499 |
| 2 minutes | 5 hours | $599 |
| 4 minutes | 8 hours | $699 |
All of these packages include full editing services, basic motion graphics, concept video treatment and script, professional voiceover, on-location up to 100 miles or in-studio shoot, royalty-free soundtrack and video formatting to prepare for upload.
As another example, ISDesigns Studio of Berkeley, California, offers a few different hourly rates and day-rate packages for their clients:
Additional time is billed at the hourly rate of $50/hour.
There are a few steps you can take to aid in your decision making and to ensure that you hire a video production company who will be the right fit for you or your small business:
Video costs aren't cheap, so here are a few ways you can save a little extra cash and keep the production low-cost:
When you hire a high-quality video production company, youre paying for the skill of their crew members, the video producers, their equipment, and their professional know-how in the industry. A lot of time, equipment and labor goes into producing a top-notch video, and it pays to hire a professional videographer to create the best final product possible for your video needs.
A professional video production company will bring years of video-making experience to create the right video for your needs. A seasoned production company will also use the right lighting, props, shooting equipment, and graphics to ensure that the highest quality video is produced for you and your small business. Yes, a professionally-produced video will be more expensive but the production value of the project will end up exponentially greater. The end goal, of course, is presenting your brand in the ideal light, and professional video companies have years of video-making experience doing just that.
Whether you're hoping to share your company's professionally-produced video on social media or your website landing page, or simply hoping for a high-quality video asset for your own personal use, you certainly won't be disappointed with the final product when working with a professional video production company.