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Business / COST & FEE GUIDE

Illustration Rates

An illustration quote needs to cover both the artwork and its intended use. A small personal commission and art used in a national campaign are not the same assignment.

By FeeHQ · U.S. guide · Content rewritten

Price note: this is a guide to comparing quotes, not a current price survey. Ask a provider for a written price for your location and needs.

What should the quote include?

Describe the subject, style, size, number of images and where they will be published. Ask about sketches, revisions and final file delivery.

Blank canvas on a small easel beside paintbrushes, an open portfolio case and miniature print press.
Define the illustration style, revisions, delivery files and usage rights in the quote. AI-generated illustration for FeeHQ.

Which charges need a closer look?

Check added characters, backgrounds, rush work and later reuse. Ask whether ownership is transferred or you receive permission for specified uses.

Have the provider mark each item as included, optional or charged separately. An item left blank is a question to resolve, not something to count as free.

Before you decide

Agree on the sketch before the artist finishes the image. Put the allowed uses and credit requirements in writing rather than assuming payment automatically includes every future use.

Compare the total you would pay

Put the offers side by side using the same work, dates and quantities. Add required extras and applicable taxes to each starting price. Keep optional upgrades separate so you can choose them deliberately.

  • For an hourly price: ask about minimum time, the expected hours and approval before the bill grows.
  • For a package: ask about its limits, expiry and the price of work outside it.
  • For a deposit: confirm whether it counts toward the total, when the balance is due and what happens if you cancel.

Keep the agreed price and work list together. If the plan changes, ask for the revised total before agreeing to the extra work.

The rewrite date records an editorial update, not a verification of local prices. How we research fees.

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