What should the quote include?
List the channels, campaigns, reporting and meetings you expect. Ask which tasks the agency handles and which remain with your team.
Which charges need a closer look?
Check advertising spend, software, website work, photography and outside specialists. Ask about setup fees, minimum terms and the process for ending the agreement.
Have the provider mark each item as included, optional or charged separately. An item left blank is a question to resolve, not something to count as free.
Before you decide
Compare the whole planned period, including the launch month. Keep a separate limit for media spending and agree on useful measures of progress without treating sales projections as guarantees.
Compare the total you would pay
Put the offers side by side using the same work, dates and quantities. Add required extras and applicable taxes to each starting price. Keep optional upgrades separate so you can choose them deliberately.
- For an hourly price: ask about minimum time, the expected hours and approval before the bill grows.
- For a package: ask about its limits, expiry and the price of work outside it.
- For a deposit: confirm whether it counts toward the total, when the balance is due and what happens if you cancel.
Keep the agreed price and work list together. If the plan changes, ask for the revised total before agreeing to the extra work.
The rewrite date records an editorial update, not a verification of local prices. How we research fees.